Maintaining the natural and organic feel of the original package while also creating a modern identity that kept the Italian brand heritage alive was the initial proposal. Through structure, panel communication, reveal and brand identity the package is given a definitive European personality against its surrounding competitors.

Analysis of original package download pdf
View the original package here

Maintaining the natural and organic feel of the original package while also creating a modern identity that kept the Italian brand heritage alive was the initial proposal. Through structure, panel communication, reveal and brand identity the package is given a definitive European personality against its surrounding competitors.

Analysis of original package download pdf
View the original package here

Maintaining the natural and organic feel of the original package while also creating a modern identity that kept the Italian brand heritage alive was the initial proposal. Through structure, panel communication, reveal and brand identity the package is given a definitive European personality against its surrounding competitors.

Analysis of original package download pdf
View the original package here

Maintaining the natural and organic feel of the original package while also creating a modern identity that kept the Italian brand heritage alive was the initial proposal. Through structure, panel communication, reveal and brand identity the package is given a definitive European personality against its surrounding competitors.

Analysis of original package download pdf
View the original package here